LegalZoom vs. Rocket Lawyer 2023
Which Is the Best LLC Service for You?
Looking for the best service to start your LLC? We used LegalZoom and Rocket Lawyer to form LLCs, then compared their features.
In this Rocket Lawyer vs. LegalZoom review, we’ll let you know if either is worth your time and money. We also recommend checking out our list of the top LLC formation services.
Need quality legal services beyond business formation? TRUiC partnered with Rocket Lawyer to offer a premium new business bundle deal packed with incorporation services, legal help, and more helpful features!
Recommended Step Before Using LegalZoom or Rocket Lawyer
It’s important to name your business before going through the LLC formation process with a service provider. TRUiC’s Free LLC Name Generator will help you to do the following:
- Discover the perfect business name for your company.
- Conduct a business name search to make sure your desired name is available in your state and not already taken.
- Help verify the availability and secure a domain name for your LLC.
Rocket Lawyer vs LegalZoom: Which Is Best for Your Business?
Our Approach:
When we started researching Rocket Lawyer and LegalZoom, we focused on three main questions for our comparison review:
- Is it a good deal?
- Is there a better deal?
- Who uses this LLC service and how did they review their experience?
With millions of customers, Rocket Lawyer and LegalZoom are both established services with some affordable features. We analyzed the LLC formation services’ overall value, customer reviews, customer service, included features, and ease of use to determine which company is best for you and your business.
Quick Comparison:
1. Choose Rocket Lawyer if you want to save money: Rocket Lawyer is great at helping customers start their LLCs while saving money on legal fees. In fact, our exclusive new business bundle through our partnership with Rocket Lawyer will help you save about $300 on valuable services. The New Business Bundle includes the following and more:
- Free Incorporation
- Registered Agent, Trademark, and Business License Discounts
- Legal Services
- Help and advice from specialized lawyers
- Unlimited access to legal document library
- More exclusive discounts
2. Choose LegalZoom if you prefer a more well-known brand: If you’re comfortable with a more established company that has higher brand recognition, LegalZoom is the LLC formation service you’ll want to go with.
3. Explore your options: All things considered, there are better options to start your business in a fast, affordable, and reliable way.
For instance, Northwest Registered Agent's basic business formation tier quickly gives you everything you need. In contrast, LegalZoom’s products require extra fees for the same level of service.
If you want to instantly boost your brand and online presence in addition to forming an LLC, our recommendation is Tailor Brands.
However, we highly recommend choosing Rocket Lawyer if you are starting a business that requires ongoing legal services and advice, such as a real estate company.
Need more details? Read on for a more in-depth breakdown of our Rocket Lawyer vs LegalZoom LLC services comparison.
See our top 7 service reviews
Northwest ($29 + State Fees)
LegalZoom ($0 + State Fees)
Tailor Brands ($199 + State Fees)
ZenBusiness ($0 + State Fees)
Incfile ($0 + State Fees)
Swyft Filings ($0 + State Fees)
Rocket Lawyer ($349.99 + State Fees)
LLC Packages: Rocket Lawyer vs. LegalZoom
Rocket Lawyer and LegalZoom can do more than simply register your LLC. They each offer additional services, either included in their formation packages or sold separate. Here is a comparison of the main features you should care about when forming your LLC.
Please note that the service costs for each tier do not include the State filing fees. In addition, Rocket Lawyer only offers one level of formation or a premium membership. In the following charts, we’ve decided to categorize Rocket Lawyer’s non-membership formation as the basic plan, the premium membership as the middle plan, and our exclusive new business bundle as the top plan.
Basic Plan Comparison
| Rocket Lawyer | LegalZoom | |
| ORDER PROCESSING TIME | 15-20 business days | 30 business day-processing |
| REGISTERED AGENT | No | $249 per year |
| OPERATING AGREEMENT | Templates for $39 extra | $99 extra |
| EIN REGISTRATION | $60 extra | Must be bundled with operating agreement for a total of $159 |
| ANNUAL COMPLIANCE | No | 10-day free trial, then $280 per year |
| ADVISORY SERVICES | Legal: Free Ask-a-lawyer via email (unlimited) | No |
Middle Plan Comparison
| Rocket Lawyer | LegalZoom | |
| ORDER PROCESSING TIME | 15-20 business days | 15 business day-processing |
| REGISTERED AGENT | Yes | $249 per year |
| OPERATING AGREEMENT | Yes | Yes |
| EIN REGISTRATION | $60 extra | Yes |
| ANNUAL COMPLIANCE | No | 10-day free trial, then $280 per year |
| ADVISORY SERVICES | Legal: Free Ask-a-lawyer via email & 30-minute monthly phone consultation per new matter | No |
Top Plan Comparison
| Rocket Lawyer | LegalZoom | |
| ORDER PROCESSING TIME | 1-2 business days, delivery dependant on state turnaround time | 10 business day-processing |
| REGISTERED AGENT | Registered agent service for one year | $249 per year |
| OPERATING AGREEMENT | Yes | Yes |
| EIN REGISTRATION | $59.99 extra | Yes |
| ANNUAL COMPLIANCE | No | 10-day free trial, then $280 per year |
| ADVISORY SERVICES | Legal: Free Ask-a-lawyer via email & 30-minute monthly phone consultation per new matter, and more | Attorney consultations |
Exclusive Deal: Learn more about the TRUiC and Rocket Lawyer New Business Bundle, which offers valuable incorporation and legal services.
See our top 7 service reviews
Northwest ($29 + State Fees)
LegalZoom ($0 + State Fees)
Tailor Brands ($199 + State Fees)
ZenBusiness ($0 + State Fees)
Incfile ($0 + State Fees)
Swyft Filings ($0 + State Fees)
Rocket Lawyer ($349.99 + State Fees)
Rocket Lawyer vs. LegalZoom: Customer Reviews
Entrepreneurs who need help forming an LLC, incorporation, non-profit, and so forth use these platforms. Rocket Lawyer and LegalZoom are both more focused on full legal services for business beyond just company formation.
Here are some verified reviews (pulled from Trustpilot and Sitejabber) by people who used Rocket Lawyer or LegalZoom to help launch their businesses:
“I have tried other Legal Document websites in the past and found them difficult. However Rocket Lawyer was easy to understand, and gave me the document I needed without going through a lot of searching. I highly recommend Rocket Lawyer, and will definitely use them again if needed.”
“I was recommended by a colleague to contact Legal Zoom to set up my LLC. I will note the process was smooth, efficient and a pleasure.”
Rocket Lawyer vs. LegalZoom Review Ratings
After conducting a quick comparison, we completed a more comprehensive review of LegalZoom and Rocket Lawyer LLC services based on:
- Cost Value
- Customer Service
- Ease of Use
- Included Features
| Rocket Lawyer | Legalzoom | |
|---|---|---|
| Overall | 4.1/5 | 3.4/5 |
| Cost Value | 3.9/5 | 3/5 |
| Customer Service | 4/5 | 3.7/5 |
| Ease of Use | 4/5 | 3.7/5 |
| Included Features | 4.5/5 | 3/5 |
Cost Value
Rocket Lawyer may let you file your LLC during its free trial period.
Unless your state takes longer than 7 days to process your paperwork, you can actually file your LLC during your 7 days free trial with Rocket Lawyer. They filed our LLC in Michigan and charged only the state processing fees. We certainly recommend trying this, especially if you’re planning to act as your own registered agent anyway.
The TRUiC and Rocket Lawyer partnership provides incredible savings for entrepreneurs requiring additional legal help and advice.
Our business bundle deal includes a variety of quality features, such as free incorporation services, discounted registered agent services, Operating Agreement, user-friendly legal documents, high-quality legal services, and advice from specialized lawyers.
Customer Service
Rocket Lawyer offers an informative support center.
The company dedicates a page on their site discussing topics like technical support, membership, starting a business, contracts, and so forth. Their customer service allows you to access instant help through chat, or you can reach one of their representatives by sending an email or calling 1(877) 881-0947, Monday - Friday, 6 am - 6 pm PST.
Ease of Use
Both companies are equally easy to use when it comes to the formation process.
On LegalZoom, the entire ordering process should take no longer than 15-20 minutes. If for any reason you are unable to complete an order in one sitting, they will email a link to your saved answers, giving you the option of completing your order at a later time.
Rocket Lawyer’s user interface is very friendly. You can manage your LLC formation paperwork and other necessary legal documents at a glance.
Included Features
Rocket Lawyer offers unlimited access to its library of legal templates.
You can get documents through this resource that most other services charge for. We obtained both an operating agreement and banking resolution during our free trial. However, compared to LegalZoom's one-time service fee, Rocket Lawyer is more expensive over time for users who only want to form an LLC.
Rocket Lawyer excels at offering affordable, ongoing legal advice from licensed professionals.
Our partnership offers a new business bundle with an exclusive discount of over 45% with access to consultations with Rocket Lawyer’s national lawyer network, unlimited legal documents, and discounted filings. This ongoing support can make a big difference for your new business. Their legal support infrastructure is what really sets Rocket Lawyer apart.
Summary
After thoroughly researching Rocket Lawyer and LegalZoom, we determined that Rocket Lawyer is one of the best LLC services for starting your business. Rocket Lawyer is a great choice if you want ongoing legal services past LLC formation. This platform is also ideal for new business owners who don’t have a lot of background forming contracts. Our New Business Bundle deal offers quality business and legal services that will save you both time and money.
Consider LegalZoom if you want a more experienced company with higher brand recognition, and are willing to pay premium prices.
You can also read our review of the best LLC services.
Best for Ongoing Legal Services: Rocket Lawyer
Our New Business Bundle provides business and legal services that will save you both time and money.
FAQ
What do I need to form an LLC and can I start one on my own?
You can learn everything about starting an LLC — and form one on your own — by following the steps outlined in our comprehensive state-based guides!
Which LLC service is better — LegalZoom or Rocket Lawyer?
Rocket Lawyer will save you both time and money when forming an LLC, so we chose it as one of the top-rated LLC services.
Which company offers ongoing legal services?
Both companies offer ongoing legal services past business formation; however, we recommend exploring Rocket Lawyer’s legal services for more features and an exclusive deal.
What are some Rocket Lawyer and LegalZoom alternatives?
You can find Rocket Lawyer and LegalZoom alternatives by checking out our list of the top LLC services and the best LegalZoom alternatives.
